Natural Beauty Consumer Trends in Australia
The beauty industry has seen an increase in sales of ‘trendy’ and natural looking products. Consumers are becoming more interested in what they put in their bodies and how it affects their appearance. According to the Therapeutic Goods Administration (TGA) legislation, beauty and appearance based claims can’t be made about ingestible products unless they are registered as therapeutic products. This will prevent a food-type product from triggering beauty claims in Australia, but will also protect consumers from unjustified supplements if science fails otherwise.
Instead, consumers are increasingly keen to try personal beauty products that contain super food ingredients on their skin. Examples include Quinoa and Acai extracts in face and hair products for a variety of benefits. Australia also is seeing a rise in pro-biotic use in personal beauty products spreading rapidly across Europe and also in Australia.
The use of ‘natural’ beauty product has had continued growth over the last decade and is not set to stop anytime soon. The popularity of ‘natural’ ingredients as consumers seeks to balance a hectic lifestyle with natural beauty care choices. This meant an explosion of natural extract and oil raw material choices for cosmetic companies for greater consumer choice with excellent skin feel and efficacy data. Look for ‘clinically proven’ results in marketing claims for enhanced performance in natural products.
Excessive use of the word “organic” in product marketing, which has made it difficult to distinguish between truly organic and semi-synthetic products with a low organic contribution. If you are really interested in the organic content for beauty products, look for the seal of a bio-certification like COSMOS or the percentage biologics entry near the list of ingredients to find out how the product should be organic.
“Home” spa treatments are on the rise: Using luxury products to rejuvenate a spa experience is more popular than ever, as consumers use the spa experience “at home” to improve their Perceived lifestyle balances despite busy lifestyles. Salons and beauty houses are increasingly collecting these home spa treatments for use between visits.
Sweat-proof makeup is another huge trend that leads to Australia. This includes makeup, which is maintained even when the user sweats a lot, so that it can still be beautiful and also “selfie-ready”; during and after your exercise routine without taking a shower and applying the product again. As our lifestyles get busier than ever, being able to go from workout to work with less downtime is becoming increasingly important! These products are formulated with breathable film formers but are easy to remove with conventional make-up removers.